Your website is capable of serving a host of functions including acting as a 24/7 brochure that explains your products or services, offering valuable tools such as manuals, definitions, and external links, and the unique ability to educate and qualify potential customers before they contact you. But unless your site brings in qualified traffic, how effective can it be in any of these?
Since we opened our doors for business in 1999, Liberty Web Marketing, LLCSM has specialized in creating effective, trackable, online marketing tools that give our customers the competitive edge they need.
A good website begins with SEO (search engine optimization) and SEP (search engine placement). What's the difference between these two? SEO involves designing and repairing websites so that both the visible content and the programming behind the scenes make the site as attractive as possible to search engines for given search terms. SEP is the process of getting the search engines to spider and rank your pages. Both are essential to bringing quality traffic, but neither can be called effective without proof. That's where we come in: regular, detailed reports which analyze the effectiveness of each component of your marketing campaign. Then we take it one step further by synchronizing your traditional and online marketing materials into a single, trackable, cost-effective program. It's like having your own marketing department turning in detailed reports with comprehensive summaries, only at a fraction of the cost. Finally, every piece of data we provide, as well as the overall analysis, is readily available to our customers for verification.
Here are a few of the components we can analyze as part of a custom campaign:
• Web Statistic Reports (You site's web traffic)
• Search Engine Ranking Reports for organic listings (search engine white listings)
• Submission of web pages to search engines (including regional-specific)
• Monthly page optimization (SEO)
• Regional business directories
(such as Google's Local Business Directory)
• PPC Campaigns (search engine pay-per-click listings)
• Industry-specific listing services (e.g. Thomasnet, Industrial Quicksearch, Direct Industry, etc.)
• Landing pages (including copy writing services)
If your company is interested in spending your marketing budget wisely and staying ahead of your competition, contact us to learn how Liberty Web Marketing, LLCSM can help..