Since you're reading this page (and assuming you're not a copy writer looking for work), you probably either already know the value of working with professional word smiths, or you have some doubt concerning your company's ability to produce compelling copy.
Writing fluff is easy. Convincing potential customers that they will benefit from your products or services is not. As a digital marketing agency we think differently from most because we begin by using hard data to identify who your target audiences are, and then write for them. Our OEM, Industrial, and Business to Business clientele typically have three types of audiences:
Non-technical business professionals are often best reached in the style and level of technical detail that you would present at a trade show. Features, benefits, client lists, product uses, track records, data, and pricing (perhaps) are key. Excellent product photography and videos usually help in reaching this group.
Engineers are often no-nonsense. They want only facts and they want them now. Technical accuracy, line drawings, specifications, schematics, CAD files, photographs, etc. are what they appreciate.
Consumers vary from industry to industry. Generally, less technical information that appeals both logically and emotionally, and which is presented in a concise way, is often the most effective way to appeal to this group.
Whatever the target audience, good copy appeals to as wide of an audience as possible while being optimized for specific audiences and for web visibility. This is even true for printed materials that are likely to end up as .PDFs online.
Liberty Web Marketing, LLC has been providing copy writing services to our OEM, Industrial, and Business to Business clientele since 1999. As a digital marketing company, we understand just how important it is to have copy that is technically accurate, written for the proper audience, and optimized to maximize its effectiveness. In additional to our in-house copy-writing services, we also work with several other writers ranging from technical writers with backgrounds in engineering to translators in a variety of languages.
Contact us to if you would like to know more about what Liberty Web Marketing, LLC can do for your company.