Search Engine Optimization

Search Engine Optimization

It's important to understand organic search listings and how they work from the perspective of the search engine companies.They're in business to make money, and that means matching their customers' searches with the results their visitors are looking for. The best approach is long-term, ethical ways of optimizing web pages, especially in the website design phase. Yes, there are unethical (black hat) methods that can be used to deceive the search engines, but they come at a great risk. Any of these methods risk suddenly losing your top positions when the search engines update their algorithms, or even getting your site banned from search engines completely, not to mention the fact that black hat methods are simply unethical.

So, how do you get your website to rank as high as possible using long-term, ethical methods?

The answer is a combination of many factors that have to be balanced correctly. This is why SEO (search engine optimization) requires on-going effort and why companies that offer a one-time fee are usually just a waste of money. The weight that search engines put on any single factor changes constantly so that they can provide better results to their customers and eliminate the unethical websites. While the order of these factors can change frequently, the most important include:

  • Keyword-rich copy (but not "keyword stuffing")
  • Subject-relevant copy
  • Copy of the right length
  • Appropriate use of related keywords
  • Proper use of headings (H tags)
  • Having a responsive website
  • Page name
  • In-bound, intra-site and out-bound links
  • Image names
  • Proper use of Alt tags
  • Meta-tags
  • Domain name
  • Site reputation

As you can see from this partial list, there are many factors in getting a page to the top of the search engine results and keeping it there. Liberty Web Marketing has been doing exactly that since 1999.

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